How do I build a UTM URL?

Enter your base URL and fill in the UTM parameters (source and medium required, campaign recommended). The full URL updates instantly.

Which UTM parameters should I use?

utm_source (where from) and utm_medium (how) are required. utm_campaign (campaign name) is highly recommended for tracking purposes.

Free UTM Builder & URL Builder Online

Website URL (required)

utm_source (e.g., google, facebook, newsletter)

utm_medium (e.g., cpc, email, social)

utm_campaign (required)

utm_term (optional)

utm_content (optional)

Frequently asked questions

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs to track campaign performance in Google Analytics. They identify the source, medium, campaign name, and other details of traffic.

How do I build UTM links?

Use our UTM builder to enter your website URL and fill in the campaign details. The tool automatically constructs the UTM URL. Copy and paste into emails, ads, or social media.

What is utm_source vs utm_medium?

utm_source identifies where traffic comes from (google, facebook, newsletter). utm_medium describes the marketing channel type (cpc, email, social). Together they show campaign channel and method.

Free UTM Parameter Builder

Frequently asked questions

What are UTM parameters?

How do I build UTM links?

What is utm_source vs utm_medium?